E-Marketing

16:26 Malek ben hammouda
A website gives you access to an international market. But what is the use of developing afantastic website
 if nobody finds it? Many websites have been developed in such a way that theycan’t be found on the internet
  using search engines.e-Marketing takes many forms: Search Engine Optimisation Submission to Search Engines and Directories Adverts in Search Engines or Directories Bannering campaigns E-mail newsletters 
Viral marketing campaigns (e-cards, movies) Etc.
 Search Engine Optimisation Search engines allow web users to find websites of their interest. If you understand how users search the web and how search engines work, then you can optimise the ranking of your website in a search engine.Web users are becoming more sophisticated. They find websites of interest by using more specific keyword phrases with more keywords.How Search Engines work:   
crawlers, spiders and robots use algorithms to establish Link Popularity and Keyword Relevance of a Website. Keyword relevance is dictated by the location and frequency of keywords on a web page. To optimise a website for ranking in a search engine you must choose the right keywords and implement them properly. Not all keywords are equally effective. Effectiveness depends on the
number of searches carried out with the keywords and the number of competing websites.There are tools on the web which assist in finding the right keyword, such as www.wordtracker.com.  Implement chosen keyword phrases throughout the website, not only in content of webpages, A website gives you access to an international market. But what is the use of developing afantastic website
 if nobody finds it? Many websites have been developed in such a way that theycan’t be found on the internet
  using search engines.e-Marketing takes many forms: Search Engine Optimisation Submission to Search Engines and Directories Adverts in Search Engines or Directories Bannering campaigns E-mail newsletters 
Viral marketing campaigns (e-cards, movies) Etc.
 Search Engine Optimisation Search engines allow web users to find websites of their interest. If you understand how users search the web and how search engines work, then you can optimise the ranking of your website in a search engine.Web users are becoming more sophisticated. They find websites of interest by using more specific keyword phrases with more keywords.How Search Engines work:   
crawlers, spiders and robots use algorithms to establish Link Popularity and Keyword Relevance of a Website. Keyword relevance is dictated by the location and frequency of keywords on a web page. To optimise a website for ranking in a search engine you must choose the right keywords and implement them properly. Not all keywords are equally effective. Effectiveness depends on the
number of searches carried out with the keywords and the number of competing websites.There are tools on the web which assist in finding the right keyword, such as www.wordtracker.com.  Implement chosen keyword phrases throughout the website, not only in content of webpages, but also in title tags, alt tags and link text.

Choose two or three keyword phrases for each webpage. Create a "keyword density" of 3-6
percent for each keyword phrase: in a text of 250 words, use a phrase 7 to 15 times. Avoid
"stuffing" extra words to increase keyword density. This may get you flagged as a "spammer",
and your site may get ranking penalties.
The quality of programming influences search engine ranking, but quality can't be seen by
looking at the website Some important issues: 


Choose two or three keyword phrases for each webpage. Create a "keyword density" of 3-6
percent for each keyword phrase: in a text of 250 words, use a phrase 7 to 15 times. Avoid
"stuffing" extra words to increase keyword density. This may get you flagged as a "spammer",
and your site may get ranking penalties.

The quality of programming influences search engine ranking, but quality can't be seen by
looking at the website Some important issues:   Use clean code, Simplify table structures, Place visible content on top,  Be careful with frames, Javascript or Flash Checking the position of your website Search Engine Ranking Position in a search engine based on a particular keyword phrase. Online tool: www.rankpilot.com (not online anymore?) Search Engine Saturation The number of webpages of a website which are indexed by a particular search engine. Online tools: www.seotoolkit.co.uk (“Index Visibility Checker”). In Google:
type “allinurl:www.yoursite.com” Keyword Density The occurrence of the chosen keyword phrase in the content. Location is important (e.g title, top of page). Marketing Campaigns Online marketing campaigns takes many forms: Bannering (little adverts on a web page) Paid inclusion in Search Engines or Directories
‘Opt-in’ functionality on your website: E-mail newsletters and viral marketing campaigns (e.g.e-cards, movies) 
 Advantages of Bannering Online advertising through bannering has a number of advantages compared to traditional, “offline” marketing:  Targeting possibilities  Flexibility Wider Reach Cost effectiveness  Measuring resultsTargeting Possibilities
For an advertiser it is very important to reach a specific target audience (Coca Cola vs. BMW).
The message is geared towards the selected target group of potential customers, both in
content and in form. Banners can be targeted easily by choosing: appropriate website a keyword (e.g. “organic products” in Google)  a category or subcategory (e.g “agricultural export” on www.yellowpages.gh)
Flexibility An advert can’t be changed once it’s printed. A banner can be placed :  for any particular period,
for a particular amount of money, can be changed as often as necessary. Wider Reach The internet is the only medium accessible in the whole world.Cost effectiveness  A small advert in the Daily Graphic costs more than USD 100 for one placement. A billboard costs more than USD 500 per month for one location. Banners are relatively cheap:  pay per click USD 0.20 to USD 2.00 banners USD 20 to USD 500 per month Measuring results In traditional marketing it is difficult to measure the results of advertising. With bannering you obtain comprehensive statistics: number of clicks,number of visitors to a section or page  information about these visitors

 
 





 
 


 
 
 






 



 
 
 
 
 
 

















 
 
 
 











0 commentaires:

Enregistrer un commentaire